Domino's dumps halal menu in UK because of poor sales

DOMINO'S pizza stores which offered halal-only menus in the UK have switched back to traditional ingredients because of declining sales.
Three stores - in the UK cities of Birmingham, Bradford and Blackburn - switched to halal menus in January 2009, in a move which upset some non-Muslim customers.
The halal menu removed pork from Domino's pizzas. Muslims are banned from eating pork under religious law.
But after declining sales, Domino's Pizza released a statement today saying that: "we took the decision to trial a halal menu back in January 2009 ... However, the halal menu hasn’t attracted the custom we had hoped it would, and we have decided to return to a conventional Domino’s menu in all three of these stores.”